"I could just see that Glowday was run by people who do business really well"

Having just welcomed our 600th aesthetic practitioner, we’ve absolutely chuffed to bits. We know the value Glowday can bring to so many aesthetic experts, so we’re so happy to see so many of you choosing to use our platform and getting so much out of it. One of the latest practitioners to join is Rebecca Bradbury of The Beauty Doctors. We caught up with her to find out what made her decide to use Glowday, and how she’s getting on so far.

Hi Rebecca! What first attracted you to Glowday?

I came across you on social media, and saw that a few of the clinics I know were already on your platform. I really appreciate businesses that are run so well and a really good marketing campaign, and I could just see that Glowday was run by people who do business really well.

You can just tell how incredible it’s going to be already. Even just from the quality of the content you produce. It’s a no-brainer! Even if I wasn’t working in aesthetics, I’d still think Glowday was so good. Someone has really thought about it and put a lot of time and effort into creating it. It’s such an incredible business model - I’m so impressed by all of it.

What have you found to be the main benefits since joining Glowday?

Everything is so fair and so well thought out. The amount is fair, the repeat money is fair, and the way you advertise, the guides and campaigns you do are great. It’s such a reasonable sum of money for such a great service. Even if some people think 30% for a new client is a bit high, these are clients you never would have found otherwise. In most cases they never would have come across your aesthetics business without the help of Glowday, so you’re not really losing out.

There are so many companies out there offering services to practitioners, but they charge ridiculous amounts of money for not very much in return. Glowday does so much more for so little. It’s really not common to see a business respond to feedback and make changes and be flexible - so it’s brilliant that Glowday listens to its practitioners.

You understand the importance of marketing and PR and you deliver on them too. It’s not just empty promises, and I think the fact that Hannah [Glowday’s CEO] isn’t from an aesthetics background is a good thing. Sometimes it takes someone from the outside to see how things could be improved.

I also like that if a client comes to me directly, I’m not charged. It’s not about the money, it’s about the trust and the good will that that takes. To be able to put your own clients on the platform is great. A lot of businesses wouldn’t do that.

With your guides and content, you’re funnelling people who may not have even considered a particular aesthetic treatment - someone who’s just in the research phase - then, after reading, they may go on to book an appointment. You’re finding clients who haven’t even gone into the awareness stage. But because of the work you do, you’re really helping them understand the treatments and helping practitioners reach more people. There’s a lot of work that’s gone into the content, and it’s great to be able to share it.

What was the setting up process like?

The team was so good and called me every few days to check how I was getting on and to see if I needed any help. There was one point where I needed a bit of help, and I was able to get in touch so easily and get the help I needed. In all, it was ridiculously straightforward. Not difficult at all.

That’s so great to hear! Thanks for sharing your experience so far, Rebecca.

Fancy seeing the amazing benefits of Glowday for yourself? Find out more here or contact our clinic onboarding superstar Leigh on leigh.gardner@glowday.com or 07376047260