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What is most important when buying a product? - Results

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Question: What is most important when buying a product?
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Answer Count Percentage Overall Count Overall Percentage
Price 8 13.11 % 8 13.11 %
Brand 1 1.64 % 1 1.64 %
Ingredients 49 80.33 % 49 80.33 %
Easy Preparation 3 4.92 % 3 4.92 %
Totals 61 100% 61 100%
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Question: What new Gluten Free product would you like to buy from Sof'ella?
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Answer Count Percentage Overall Count Overall Percentage
Cookies 13 22.03 % 13 22.03 %
Pizza 26 44.07 % 26 44.07 %
Brownies 12 20.34 % 12 20.34 %
Cornbread 8 13.56 % 8 13.56 %
Totals 61 100% 61 100%
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Question: Where do you expect to find Sof'ella Products?
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Answer Count Percentage Overall Count Overall Percentage
Costco 19 31.15 % 19 31.15 %
Supermarkets 14 22.95 % 14 22.95 %
Natural Foods Store 22 36.07 % 22 36.07 %
Specialty Retail 6 9.84 % 6 9.84 %
Totals 61 100% 61 100%
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